EMPLOYMENT HISTORY

Project Manager (Apr 09 - present)
www.dimdex.com - (Aerospace & Defence)

     Project Management of product portfolio including:
       EXHIBITION, CONFERENCE & RESEARCH, PRINT & ONLINE
     Responsible for strategic direction, business development & tactical implementation of brand:
       'DIMDEX 2010' & 'MENC'
     Responsible for day-to-day management & operational duties & liaison with Emiri Naval Forces
     Management of direct reports of marketing, sales, operations, conference, agencies & key suppliers
     Strategic development of on-line brand strategy
     Responsible for International, GCC & local media/PR/Digital & Sponsorships deals
     Negotiation of International, GCC & local media/PR/Digital/sponsorship deals

 KEY ACHIEVEMENTS:
- Increase in Net Sales of 80% from previous campaign
- 30% increase in international client sales

- 50% increase in attendees

- DIMDEX brand recognition within GCC highly recognisable


Marketing Consultant: (Sep 08 – Apr 09)          

www.latestchoice.com(E-commerce portal)

     Development & management of on-line brand & marketing strategy
     Responsible for second phase of integration and growth
     Management of Media/PR & Sponsorship

Marketing Consultant: (Jan 08 – Sep 08)              
ANI Communications (Marketing & Communications)                                                                                  

     Responsible for marketing and new business development
     Management of key client portfolio
     Responsible for client pitches and presentations
       Management of all aspects of projects from inception through to delivery

KEY ACHIEVEMENTS:
- Successful delivery on MET Police project resulting in highest reduction in crime in a quarter period
- Expansion of clients Anglo-China portfolio 
 
Marketing & Business Development Director: (Oct 02 – Dec 07)
City & Urban (Property Consultants)

      Strategic direction, marketing & business development
      Responsible for day-to-day operational duties & direct reports
      Management of £30 million new business (property stock)
      Enhance brand communication, positioning and development
      Develop & management of key investment property portfolio’s
      Responsible for International Property Markets & Office Set-up
      Responsible for Marketing, PR, P/L & Recruitment
      Management & Development of key relations with partners & suppliers
      Responsible for development of internal company EPM /CRM software
      Creation of Franchise Agreement Network
      Development of Finance Division

KEY ACHIEVEMENTS:
- Company has expanded from 1 branch into 5 Central London offices and 2 international offices
- Achieved portfolio expansion of 25% year on year – Sales targets on par with these figures
- Brand recognition in London market and Egypt very prominent
- International division sales fastest growing division within company
- Responsible for  a Joint Venture Initiative with a Dubai Based Consultancy
- Creation on internal ASP management tool for all offices
 

Group Product Manager: (Nov 98 – Nov 01)
CMP (Media)

      Marketing a product portfolio of B2B Brands including:
        EXHIBITION, CONFERENCE, AWARDS, RESEARCH, PRINT & ONLINE
      Responsible for strategic marketing, business development & tactical implementation of brands:
        ‘Computer Telephony Expo’, ‘Call Centre Expo’, ‘Technology for Marketing’
      Responsible for day-to-day marketing & operational duties
      Management of direct reports, marketing team personnel, agencies & key suppliers
      Strategic development of on-line brand strategy
      Management of brand communication strategy & business development for brands
      Financial responsibility of £1m+ marketing budget
      Negotiation of national & local media/PR/Digital/sponsorship deals
      Development of strategic alliances with industry bodies (CIM), advisory boards & key opinion makers
      Key integral relationship with Sales & PR Departments to develop market/brand strategy
      Marketing of industry research reports & key projects

KEY ACHIEVEMENTS: (* Industry Awards)
- *Call Centre Expo (CCE) – Maintained UK’s No.1 position for event/brand & achieved 20% annual growth
- *Technology For Marketing (TFM) – The best launch in the company’s IT portfolio division history
- *CCE & TFM the strongest & most successful products within the CMP IT/Media Division
-  Responsible for the first ever targeted UK event industry wide HTML email-marketing campaign
 
Marketing Manager: (Jul 96 – Nov 98)
L.E.T.E.C (Business Services)

Marketing & Sales Executive: (Jun 95 – Jul 96)
General Motors (Automotive)

Market Research Assistant: (Jun 95 – May 96)
Gordon Simmons Research (Research)

Marketing Assistant: (Jul 94 – Jun 95)
Homebuyers Corporation (Property & Finance)